"Robinson" Sweden 2011 launch (30th Aug 2011)

“Robinson” Sweden 2011 series has launched with huge success. 35.8% of viewers in Sweden tuned in to see the new set of contestants battle against the elements, and each other. “Robinson” launched in Sweden in 1997, and continues to go from strength to strength.

“It was a super hit for Robinson. It is undoubtedly one of the highest Robinson figures in an extremely long time and a fantastic start to this week”, said Frederick Arefalk, program director for TV4.